Senior Brand Marketing Leader
Introduction
Kate Sheppard is a senior brand marketing leader with over 17 years of experience helping direct-to-consumer (DTC) businesses build, grow, and elevate their brands. Kate leads cross functiontional teams covering content, influencers, partnerships, product GTM, creative, brand, international and campaign execution.
Skills
- 10+ years in a senior marketing role.
- Extensive experience in brand management, strategic planning, and team leadership.
- Excellent presenter, communicating strategy, results and engaging stakeholders.
- Experienced in selecting and managing relationships with external agency partners.
- Ability to thrive in a face-paced environment.
Work Experience
Kate is a dynamic and results-oriented marketing executive with over 12 years of leadership experience in crafting and executing strategic brand initiatives. She has proven expertise in driving market positioning and leading high-performing teams to success. Kate brings a unique blend of creativity, analytical thinking, and business strategy to conceptualize, develop, and implement world-class marketing strategies that excite consumers and drive brand growth.
Education
I have a Bachelor's degree (first class honors) in Marketing from the University of Stirling.
I also took courses in International business studies, accounting and finance.
During my time at University, I represented the School at Soccer and Field Hockey, going on to represent Scottish Universities in the national games for both sports.
Example Projects
Brand content
"Playing Around With Rob Riggle" is a fun example of Kate's ability to drive creativity while introducing brand in an authentic way. Kate produced the YouTube series hosted by comedian and actor Rob Riggle, blending humor and golf in a fun, laid-back format. In each episode, Riggle hits the golf course with celebrity guests, athletes, and fellow comedians, engaging in light-hearted golf challenges, banter, and interviews. The series showcases Riggle’s comedic chops while exploring the game of golf from a more casual, entertaining perspective, making it enjoyable for both golf enthusiasts and comedy fans alike.
Product Communication
Kate craft's product marketing strategies that do more than just sell – they educate and engage. For DTC businesses, it’s essential to connect directly with consumers in a way that builds trust and showcases value. Kate help brands communicate their product benefits clearly and compellingly, making sure customers understand not just what the product does, but how it fits into their lives. By focusing on personalized messaging, storytelling, and addressing real customer needs, I create marketing that informs, engages, and drives both immediate sales and long-term loyalty.
Full Funnel Campaigns
Kate is passionate about developing compelling brand campaigns that resonate deeply with audiences. Each campaign is driven by a desire to connect with consumers on an emotional level while delivering clear brand messages. She specializes in blending creativity with strategy, ensuring each campaign not only captures attention but also aligns with business goals and drives measurable results. From concept to execution, Kate thrives on crafting narratives that make brands stand out, engage customers, and foster lasting relationships, helping businesses grow in meaningful, sustainable ways.
Web UX
Kate spearheaded the project, working with a digital agency to design the app and web UX for MyTrilogyLife.com. The goal was to ensure a seamless and engaging experience for users. By focusing on intuitive navigation, personalized content, and clear calls-to-action, she created a platform that enhances the user journey from start to finish. Her approach prioritized functionality while maintaining brand consistency, resulting in an interface that’s both user-friendly and visually appealing, ultimately improving customer satisfaction and engagement.
UX Support & Leveraging analytics
Partnerships & Influencer Activations
Partnerships & Influencer Activations
By understanding what drives consumer behavior, Kate ensures that every touchpoint on a brand’s website is intuitive, engaging, and aligned with the overall brand message. From streamlining navigation to crafting compelling product descriptions and calls-to-action, she creates a seamless experience that guides customers effortlessly through their journey. Her approach enhances not just the aesthetic and functionality of a site, but also deepens customer engagement, increases conversion rates, and ultimately drives brand loyalty
Partnerships & Influencer Activations
Partnerships & Influencer Activations
Partnerships & Influencer Activations
Kate has a deep understanding of the influencers and content creator space as well as leveraging strategic partnerships to amplify brand stories and drive customer acquisition. By collaborating with trusted voices that align with the brand’s values, she creates authentic content that resonates with target audiences and extends reach. Kate carefully curates partnerships that not only elevate the brand but also engage new customers in meaningful ways. Through these relationships, she crafts compelling campaigns that build credibility, foster community, and attract new customers, all while maintaining a focus on measurable growth and long-term success.
Web Content
Published Editorials
Published Editorials
Published Editorials
Copywriting for third party publishers > featured in DuPont Registry, Modern Luxury and more
Published blogs
Published Editorials
Published Editorials
SEO optimized and audience targeted blog content to support channel marketing and drive organic search.
Dog Friendly Arizona
Passion Project
Social feed dedicated to helping dog owners find the best pet-friendly spots across Arizona. It provides a comprehensive guide to dog-friendly hiking trails, parks, restaurants, and accommodations, making it easy for pet lovers to explore the state with their furry companions. The site also features tips on dog safety, events, and activities tailored for dogs and their owners.